by Travis Farnes
Most service professionals don’t understand the importance of a website. I suppose you can’t really understand the importance until you actually see the results. After I built my site, I realized that it was bringing in practically all of my new business. I stopped chasing after many other marketing and advertising opportunities and I started to focus on making my website even better.
A website is really the only marketing and advertising method where you are totally in control. You control the content and most importantly the reviews that are posted.
As you probably know, there are a ton of sites out there that publish business reviews, like Yelp, Google, Yahoo Local, Bing and a ton of others. Have you also noticed how important customer reviews are on Amazon? They’re critical. This should be an indicator that reviews should play a big part in your website as well. It is important to get customer reviews on your site as soon as possible. All you have to do is encourage your customers to submit them after you’ve done great work.
The reality is that people are looking for your services online every single day. If you’re not showing up, then someone else is. So, go get yourself a website and make sure you have lots of positive reviews!
For more from Travis Farnes on websites visit www.http://proservicesites.com/.