by Travis Farnes
There aren’t too many opportunities out there to get free advertising for your service business that are as effective and instant as posting ads on Craigslist. Millions of people search Craigslist all over the country everyday; don’t you think you need to be in front of them? This is one opportunity you cannot afford to pass up.
Whether you are just starting a service business or have been in business for quite some time now, you cannot afford to pass up the opportunity to post free ads on Craigslist. Maybe you just need a quick little jumpstart during a slow period. Craigslist is the answer.
At the time of this writing, a search for “handyman” in the “Services” section of Las Vegas Craigslist returns 50 ads for just a single day. That tells you that the secret got out and that it actually works. But just because there is some competition doesn’t mean that you need to give up and not advertise there.
It simply means that you are going to have to do something to stand out from the crowd. There may be a lot of competition but at least they aren’t all professionals with professional looking ads. 90% are all text ads that do not grab the prospective customer’s attention. This is where you can capitalize and really shine.
To see what I mean, take a look at a recent ad that I posted.
Handyman / Home Improvements – Corona’s Best
What I like about what I have done with this ad is that it is clean, professional, well organized, displays a nice picture with the company van, has a clear phone number, and a link to the website. If I put myself in the customers shoes: I would like to see this ad, and would be inclined to contact the advertiser.
In addition to posting a much higher quality ad than the competition you might also try posting more ads in one day. This will improve your odds of being seen. But be careful about overdoing it; Craigslist users can mark ads as spam if they see the same one too frequently, which can lead to your ad being pulled without notice.
For more from Travis Farnes visit www.handymanedge.com